An industrious art collector is walking through the city, when he notices a mangy old cat lapping milk from a saucer, in the doorway of a store.
He does a double take, recognizing that the saucer is extremely old and very valuable.
He thinks fast .. decides .. and walks casually into the store, and offers to buy the cat for two dollars.
The store owner replies "I'm sorry, but the cat isn't for sale."
The collector says, "Please, I need a hungry cat around the house to catch mice. I'll pay you twenty dollars for that cat."
The owner says "Sold," and hands over the cat.
The collector continues casually, "Hey, for the twenty bucks I wonder if you could throw in that old saucer. The cat's used to it now and it'll save me from having to get a dish."
And the owner says ...
"Sorry buddy, but that's my lucky saucer. So far this week I've sold sixty-eight cats."
***** Is your way of 'selling' somewhat of a JOKE also? *****
Do you feel bad, guilty, embarrassed or uncomfortable selling your product or service?
Believe me when I say, you are not alone. This is probably one of the biggest struggles I see daily in clients - how to sell/pitch/influence/persuade/convince..etc..etc.. with confidence.
If you even falter.. than you may want to start by re evaluating your perception of the word sell.
In fact, what does the word even mean?
Etymology tells us the word comes from Old English and sellan, meaning;
"to give, furnish, supply, lend; surrender, give up; deliver to; promise."
We then later introduced a bartering system and it became an exchange for cash.
So..why does that cause so many of us to feel bad?
Because, truthfully - we are scared.
Scared of being judged. As not capable, not good enough, not able to deliver on our promise.
So how do we change this?
We start with us.
If we don't have confidence within ourselves, how can we have confidence in what we are selling.
It begins firstly with your relationship with yourself and then with others.
That's simply what sales are. Relationships.
Establish a good relationship with yourself and then the person you are dealing with and most of the time, you will have a sale. Don't and you won't.
Most of this has to do with your INTENTION behind it all. Focus on yourself and you will bring up those previous doubts. Focus on delivering the BEST to the other and you will get more of that.
A lot of it is based on what direction we are looking in.
This is the fundamental learning in Neuro Linguistic Programming (NLP).
It is the study of successful people and how to get from A to B in the fastest most beneficial way.
Richard Bandler says it is 'an Attitude, a Methodology and a Technology' - and I have to say, I agree.
When you start to be aware of your language (inwards and outwards) and how that can affect your mood, thoughts and actions, you in turn start to change your words and use them in a more effective manner. So too with your mental images and what happens inside your head. You can change these also, when you know how, so as to have a more productive and beneficial effect on your life.
When I discovered this, my mood and my attitude changed and 'selling' became simply an opportunity for me to share with others the power of these amazing learnings.
I just HAD to share it! I became passionate about telling people how much it could help -
I believe as long as you have integrity, than your product is needed and is valuable to someone.
I will explain more about my story and how I have used it since, at my next talk 'MASTER'ing Your Mind' on Thursday 27th July. It's on in The Central Hotel in Dublin and is FREE to attend.
I would love to see you there.
If you're ready to start building a better relationship with yourself and discover how to communicate that effectively to others... The next NLP Practitioner Training starts on the 16th September and is booking out fast.
In the kind'time I will leave you with this...
'Selling is not something you do TO someone - it is something you do FOR someone.' - Zig Ziglar
To your success,