An industrious art collector is walking through the city, when he notices a mangy old cat lapping milk from a saucer, in the doorway of a store.
He does a double take, recognizing that the saucer is extremely old and very valuable.
He thinks fast .. decides .. and walks casually into the store, and offers to buy the cat for two dollars.
The store owner replies "I'm sorry, but the cat isn't for sale."
The collector says, "Please, I need a hungry cat around the house to catch mice. I'll pay you twenty dollars for that cat."
The owner says "Sold," and hands over the cat.
The collector continues casually, "Hey, for the twenty bucks I wonder if you could throw in that old saucer. The cat's used to it now and it'll save me from having to get a dish."
And the owner says ...
"Sorry buddy, but that's my lucky saucer. So far this week I've sold sixty-eight cats."
***** Is your way of 'selling' somewhat of a JOKE also? *****
Do you feel bad, guilty, embarrassed or uncomfortable selling your product or service?
Believe me when I say, you are not alone. This is probably one of the biggest struggles I see daily in clients - how to sell/pitch/influence/persuade/convince..etc..etc.. with confidence.
If you even falter.. than you may want to start by re evaluating your perception of the word sell.
In fact, what does the word even mean?
Etymology tells us the word comes from Old English and sellan, meaning;
"to give, furnish, supply, lend; surrender, give up; deliver to; promise."
We then later introduced a bartering system and it became an exchange for cash.
So..why does that cause so many of us to feel bad?
Because, truthfully - we are scared.
Scared of being judged. As not capable, not good enough, not able to deliver on our promise.
So how do we change this?
We start with us.
If we don't have confidence within ourselves, how can we have confidence in what we are selling.
It begins firstly with your relationship with yourself and then with others.
That's simply what sales are. Relationships.
Establish a good relationship with yourself and then the person you are dealing with and most of the time, you will have a sale. Don't and you won't.
Most of this has to do with your INTENTION behind it all. Focus on yourself and you will bring up those previous doubts. Focus on delivering the BEST to the other and you will get more of that.
A lot of it is based on what direction we are looking in.
This is the fundamental learning in Neuro Linguistic Programming (NLP).
It is the study of successful people and how to get from A to B in the fastest most beneficial way.
Richard Bandler says it is 'an Attitude, a Methodology and a Technology' - and I have to say, I agree.
When you start to be aware of your language (inwards and outwards) and how that can affect your mood, thoughts and actions, you in turn start to change your words and use them in a more effective manner. So too with your mental images and what happens inside your head. You can change these also, when you know how, so as to have a more productive and beneficial effect on your life.
When I discovered this, my mood and my attitude changed and 'selling' became simply an opportunity for me to share with others the power of these amazing learnings.
I just HAD to share it! I became passionate about telling people how much it could help -
I believe as long as you have integrity, than your product is needed and is valuable to someone.
I will explain more about my story and how I have used it since, at my next talk 'MASTER'ing Your Mind' on Thursday 27th July. It's on in The Central Hotel in Dublin and is FREE to attend.
I would love to see you there.
If you're ready to start building a better relationship with yourself and discover how to communicate that effectively to others... The next NLP Practitioner Training starts on the 16th September and is booking out fast.
In the kind'time I will leave you with this...
'Selling is not something you do TO someone - it is something you do FOR someone.' - Zig Ziglar
To your success,
I decide to water my flowers in the garden....
As I turn on the hose, I look at my car and decide it needs washing.
As I start toward the garage, I notice mail on the table that I collected from the letter-box earlier.
I decide to go through the mail before I wash the car.
I lay my car keys on the table, put the junk mail in the rubbish bin under the table, and notice that it is full. So, I decide to put the bills back on the table and take out the rubbish first.
But then I think, since I’m going to be near the post-box when I take out the rubbish anyway,
I may as well pay the bills first.
I take my check book off the table, and see that there is only 1 check left. My extra checks are in my desk in the study, so I go inside the house to my desk where I find the can of Coke I’d been drinking.
I’m going to look for my checks, but first I need to push the Coke aside so that I don’t accidentally knock it over. The Coke is getting warm, and I decide to put it in the fridge to keep it cold.
As I head toward the kitchen with the Coke, a vase of flowers on the worktop catches my eye – they need water. I put the Coke on the worktop and discover my reading glasses that I’ve been searching for all morning.
I decide I better put them back on my desk, but first I’m going to water the flowers. I set the glasses back down on the worktop, fill a container with water and suddenly spot the TV remote control.
Someone left it on the kitchen table. I realise that tonight when we watch TV, I’ll be looking for the remote control, but I won’t remember that it’s on the kitchen table, so I decide to put it back in the front room where it belongs, but first I’ll water the flowers.
I pour some water in the flowers, but quite a bit of it spills on the floor.
So, I set the remote control back on the table, get some towels and wipe up the spill.
Then, I head down the hall trying to remember what I was planning to do.
At the end of the day:
- the car isn’t washed
- the bills aren’t paid
- there is a warm can of Coke sitting on the worktop
- the flowers don’t have enough water
- there is still only 1 cheque in my cheque book
- I can’t find the remote control
- I can’t find my glasses
- and I don’t remember what I did with the car keys.
Then, when I try to figure out why nothing got done today,
I’m really baffled because I know I was busy all day, and I’m really tired.
I realize this is a serious problem, and I’ll try to get some help for it, but first I’ll check my e-mail.....
lol.... Is this you??
There is time when distraction is extremely beneficial and useful, especially if you're a hypnotist ;-) but in general it can be...well...distracting....
So..if you are easily distracted...
then PAY ATTENTION now ... it's time to get hypno-focused!
This is my 4 Step Guide ,,,
to help you take ACTION!
1) Decide WHY you want to do this (your goal) - Sit down and write this out.
Look at the pro's and con's.
What will happen if you don't do it.
What will happen if you do.
Notice which motivates you more & focus on more of that.
It will either propel you more away or more towards where you want to go.
....This will hugely increase your motivation and drive to take action....
If you want to be unproductive then here's what to do ;-)
2) Make a mental decision and See it happen!
See the end result and then work backwards, seeing yourself completing each stage.
You've heard me say it before...your unconscious will be tricked into believing its happened!
Also, when you DO it all backwards and see the steps you took, it will take away the fear and overwhelm. This is a biggie!
More on Visualization here :-)
3) Make a list - prioritize!
You cannot do more than one thing at a time. Multitasking is a myth.
Instead list the most important things you need to do and make a decision to do them FIRST.
This will help you in deciding!
4) ACT immediately!
You've heard of Fight or Flight - if you don't take action you will 'freeze'.
Do SOMETHING - take one tiny step -
How do you eat an elephant? One bite at a time....
*by the way I'm a vegetarian and love elephants*
but you get the point .... break it into little chunks,
the satisfaction causes you to want to do more - ACTION propels ACTION.
This causes MOMENTUM!
Want more of this?
Then Join me on Wednesday 10th July for more on this in Dublin at
To your creation!
Get in touch - I would love to hear from you.
Thoughts from Danielle Serpico -
Your Mind Coach :-)